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Old Dog, New Feed: Social Media After 50 for Trades

A plain-spoken guide for experienced tradespeople who want more customers from their phone without wasting time on platforms that do not work for them.

See the kit & get notified at launch

92 min · 30 video lectures · quizzes · assignments · workbook

You built your business through word of mouth, hard work, and showing up on time. That still matters. But more and more, your future customers are searching online before they ever pick up the phone — and if they cannot find you, they find someone else. This course is built specifically for tradespeople and service business owners who did not grow up online, do not want to spend hours a day posting, and are not interested in becoming social media influencers. You just want more jobs from people who can see your work and trust you before they call. This course cuts straight to what works for a one-person or small-crew trade business. You will learn which single app to start with and how to post on it in under ten minutes. You will see exactly what kinds of posts bring in actual phone calls — and which ones waste your time. You will learn how to take a usable photo with the phone already in your pocket, write a caption that sounds like you, and get happy customers to leave reviews that do the selling for you. No jargon. No dancing videos. No trying to go viral. This is about steady, visible, credible presence — the kind that makes a customer say, I found this plumber on Facebook and his work looked exactly right, so I called him. That is the outcome. You will also learn how to spot the fake followers, scam DMs, and time-wasting comment threads that trip up a lot of people new to social media. Knowing what to ignore is just as valuable as knowing what to do. By the end, you will have a real profile set up, at least three posts live, a review request process that runs automatically after every job, and a clear weekly habit that takes less time than a coffee break. Your years of experience are your biggest selling point. This course just helps you show them.

What you'll learn

  • You will be able to set up a complete, professional business profile on the one platform that matters most for your trade
  • You will be able to take and post a job photo in under ten minutes using only your phone
  • You will be able to write a short caption that describes your work clearly and prompts customers to call
  • You will be able to ask happy customers for a Google review using a two-sentence message that gets results
  • You will be able to identify and ignore scam DMs, fake followers, and comment threads that waste your time
  • You will be able to build a weekly posting habit that takes under 30 minutes and keeps your profile active
  • You will be able to connect your Facebook Business page to Instagram so one post reaches both platforms at once
  • You will be able to read your basic page insights to know which posts are bringing you real attention

Course curriculum

Section 1: Section 1: Why It Matters Now and What to Ignore

Section 2: Section 2: The One App to Start With

Section 3: Section 3: Your Phone Is All the Gear You Need

Section 4: Section 4: Posting Without Overthinking It

Section 5: Section 5: Getting Reviews from Happy Customers

Section 6: Section 6: Spotting Scams, Bots, and Time-Wasters

$99 Get notified when it launches

Built for the Tradespeople and service business owners over 40 who have avoided social media until now

This course is the operator's playbook for the industry it serves. Pair it with: