90 min · 30 video lectures · quizzes · assignments · workbook
Most trade and service business owners know social media could bring in more work — but they post randomly, get zero traction, and eventually stop entirely. This course fixes that with a simple, repeatable system built specifically for people who work with their hands and run businesses on their own.
Built for electricians, plumbers, painters, landscapers, cleaners, roofers, mobile detailers, handymen, and every other skilled trade or service operator, this 30-lecture program walks you through the exact social media actions that convert a scrolling stranger into a booked job. Not a follower. A paying client.
You will learn how to pick the single platform that actually produces bookings in your trade, how to create content in under 15 minutes per post without a camera crew or a graphic design background, how to build a posting rhythm you can maintain for 52 weeks — not just the first three — and how to turn a strong online presence into a steady pipeline of inbound leads that call you first.
What you will get:
- A platform decision that matches your trade, your market, and how you already work — so you stop splitting effort across four channels that produce nothing
- A content formula built around before-and-after photos, day-in-the-life clips, and trust-building posts that generate quote requests without any hard selling
- A weekly posting cadence that takes 90 minutes per week at the outside and never requires hiring a marketing agency
- A direct conversion path from engaged follower to booked appointment using tools you already have on your phone
- A review and customer video system that does your selling for you, in the words of people who have already paid for your work
- A paid boost framework so when you do spend 20 dollars promoting a post, it reaches the right people in your service area — not random accounts three provinces away
This is operator-to-operator content. Every tactic is specific, immediate, and designed for a service business owner who has real work to do and limited time to spend on marketing.
What you'll learn
You will be able to identify and commit to the single platform most likely to produce booked jobs in your specific trade and market
You will be able to photograph and caption a before-and-after post in under 15 minutes using only your phone
You will be able to build a weekly posting schedule that requires no more than 90 minutes of effort and never requires an agency
You will be able to create a conversion path from a social media post to a booked estimate using your existing tools
You will be able to ask a happy customer for a video review and use it as your highest-performing piece of content
You will be able to run a targeted paid boost on a high-performing post that reaches real prospects in your service area
You will be able to track whether your social content is producing calls and quotes — and cut what is not
You will be able to respond to comments and DMs in a way that books appointments without discounting your rate
Course curriculum
Section 1: Section 1: Pick Your One Platform
Welcome: Why One Platform Done Well Beats Four Done Poorly
The Four Platforms: What Each One Actually Does for Trades
Matching Your Trade to the Right Platform
Setting Up a Profile That Makes People Call You
Making the 90-Day Commitment and Tracking Your Starting Point
Section 2: Section 2: Content That Converts
Before and After: The Post Format That Sells Without Selling
Day-in-the-Life Content: Why It Builds Trust Before a Customer Calls
Teaching One Thing Per Post: Educational Content That Positions You as the Expert
Writing Captions That Make People Stop Scrolling
Phone Photography for Trade Work: Light, Angle, and the 30-Second Edit
Section 3: Section 3: A Posting Cadence You Can Keep
Cadence Over Perfection: The Rule of Consistent and Imperfect
The Weekly Content Mix: What to Post Each Week
Stories vs. Feed Posts: When to Use Each
Scheduling Tools That Save You Hours Per Week
Avoiding Content Burnout: How to Stay Consistent After Month Three
Section 4: Section 4: Turning Followers Into Booked Jobs
The Difference Between Engagement and a Booked Estimate
Responding to DMs and Comments That Turn Into Quotes
The Link in Your Bio: Building a Direct Path to a Booked Call
Using Facebook Groups to Get Tagged in Recommendation Threads
The Direct Ask: How to Turn a Post Into an Inquiry This Week
Section 5: Section 5: Reviews and Customer Video
Why a Five-Star Review Outperforms Any Post You Will Ever Create
Asking for Reviews Without Feeling Awkward: The Script That Works
Customer Video Testimonials: The Highest-Converting Content You Can Post
Responding to Negative Reviews: The Reply That Protects Your Reputation
Building a Review System That Runs Without You Remembering to Ask
Section 6: Section 6: When and How to Boost a Post
Paid vs. Organic: What Boosting Actually Does and When to Use It
Choosing Which Post to Boost: The Content That Converts at Scale
Targeting Your Boost to Reach the Homeowners Who Hire You
Reading Your Boost Results: What the Numbers Actually Mean
How Often to Boost and How to Build a Simple Paid Strategy