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PDR Business: Start, Price, Run & Grow for Profit

The operator's playbook for launching and scaling a paintless dent repair business — from your first estimate to your first fleet account — using the PDR Business Kit as your daily backbone.

68 min · 30 video lectures · quizzes · assignments · workbook

Most PDR technicians are skilled with rods and tabs but run their business off a notepad and a gut feeling. They underquote hail jobs, skip insurance documentation, lose track of which claims have been paid, and have no idea what their real hourly rate is. This course fixes that. Built to pair directly with the Paintless Dent Repair Business Kit, this 30-lecture program covers every layer of a profitable PDR operation: how to use the Dent Repair Estimator to quote any job on-site in under two minutes; how to price spot dents, hail damage, and fleet contracts with real math behind every number; how to run the Insurance Claim Log so you never lose a deductible or miss a supplement filing; how to use the Job Tracker to stay on top of every vehicle from quote to payment; and how to build the recurring revenue channels that turn a mobile PDR operation into a predictable business. You will use the kit's five modules — Start Here defaults, Dent Repair Estimator with severity and accessibility logic, Insurance Claim Log with before/after photo workflow, Job Tracker with status pipeline, and Income and Expenses with monthly profit summary — as your daily operating system. Every lecture connects to a specific tab you will use that week. What you are getting: a pricing model that accounts for depth, size, panel location, and access difficulty so you stop leaving money on the table; a documented insurance workflow that protects you in direct-repair programs; a job pipeline that shows you every active vehicle and its status at a glance; a bookkeeping habit that tells you real profit per month without an accountant; and a fleet and recurring revenue strategy that gives you income beyond chasing spot repairs. This is operator-to-operator content. No motivational filler. No vague business advice. Just the specific moves — grounded in real PDR trade knowledge — that make a dent repair business professional, profitable, and built to scale.

What you'll learn

  • You'll be able to use the Dent Repair Estimator to generate a quoted price for any spot dent or hail job on-site, in under two minutes, with confidence the number covers your costs
  • You'll be able to price PDR jobs using a cost-up formula that accounts for dent depth, panel size, accessibility, and hail volume — not gut feel
  • You'll be able to run the Insurance Claim Log to track every claim from intake to paid status, with before/after photo documentation that satisfies direct-repair program requirements
  • You'll be able to manage every active job through the Job Tracker pipeline from Quoted through Paid without any vehicle or follow-up falling through the cracks
  • You'll be able to log all income and expenses in the kit and calculate your real monthly net profit from the summary output
  • You'll be able to structure a fleet or dealership PDR contract with recurring monthly volume and invoice on a predictable schedule
  • You'll be able to build a referral and repeat-client system that generates inbound work without constant cold outreach
  • You'll be able to identify your most profitable job types using job tracker data and shift your marketing and capacity toward them

Course curriculum

Section 1: Welcome & Setting Up Your Operations Backbone

Section 2: Estimating, Pricing & the Dent Repair Calculator

Section 3: Winning & Onboarding Clients

Section 4: Insurance Claims, Direct-Repair Programs & Compliance

Section 5: Money, Bookkeeping & Profit

Section 6: Recurring Revenue, Fleet Accounts & Scaling

Built for the New PDR technicians who have the technical skills and want a structured business operating system from day one

This course is the operator's playbook for the industry it serves. Pair it with: