68 min · 30 video lectures · quizzes · assignments · workbook
About this course
Most small microgreens farms fail quietly — not because the grower can't grow, but because they never know their real numbers. They underprice varieties, run out of seed at the worst time, have no idea which channels are actually profitable, and handle every order from memory. This course fixes that.
Why it pays for itself:
Built around the Microgreens Farm Operations Kit, this is an operator-to-operator walkthrough of how to run a tight, profitable microgreens business from day one.
You will set up every sheet in the kit — the Yield & Pricing Calculator, the Sow-to-Harvest Batch Log, the Seed Inventory Tracker, and the Income & Expenses summary — and understand exactly why each number matters.
Section by section, you will learn how to calculate a price before you sow a single tray, so you never sell below cost.
You will log every batch with the discipline of a commercial operation, catching yield and waste problems by variety before they become habits.
You will manage seed and supply inventory so a stockout never kills an order.
You will track every channel — farmers market, restaurant, CSA, online — and see at a glance where your margin actually lives.
On the money side, you will learn to read your own Income & Expenses sheet, calculate net profit monthly, and use that number to make real decisions: which varieties to drop, which customers to grow, and when you have enough capacity to raise prices or add a route.
The final section covers recurring revenue and scaling — how to lock in weekly restaurant accounts, build a CSA subscription, and expand to a second growing space without chaos.
No inspirational filler.
Just the system that lets you run a microgreens farm the way a real business runs — with data you trust and decisions you can defend.
What you'll learn
You'll be able to price any variety before sowing using the Yield & Pricing Calculator
You'll be able to log every batch from sow to harvest and catch waste problems early
You'll be able to manage seed and supply inventory with auto-calculated reorder alerts
You'll be able to track orders by channel and identify your most profitable sales route
You'll be able to read your monthly Income & Expenses summary and calculate true net profit
You'll be able to pitch restaurants and market managers with a professional offer and delivery cadence
You'll be able to build recurring weekly accounts that replace unpredictable one-off sales
You'll be able to plan a second growing space or variety expansion using real capacity data
Course curriculum
Section 1: Welcome & Kit Setup
Welcome: What This Kit and Course Will Do for You
Configuring the Start Here Tab
Touring All Six Sheets in Four Minutes
Logging Your First Real Batch in the Sow-to-Harvest Log
Making Your First Income and Expense Entry
Section 2: Pricing Every Tray Before You Sow
Why Most Microgreens Growers Underprice and How to Stop
Running the Yield & Pricing Calculator for Any Variety
Setting Different Prices for Market, Restaurant, and Wholesale
Updating Your Prices After Real Harvest Data Comes In
Using the Seed Inventory to Never Run Out Mid-Season
Section 3: Winning and Onboarding Customers
The Five Sales Channels and Which to Start With
Pitching Restaurants: What to Say, What to Bring, What to Send
Setting Up Your Farmers Market Presence Properly
Onboarding New Accounts: First Order to Recurring Customer
Using the Job Tracker to Know Which Channel Is Worth Your Trays
Section 4: Field Operations and Growing Compliance
Building a Daily and Weekly Growing Routine Around the Kit
Using Batch Log Data to Catch Yield Problems Early
Food Safety Basics for Microgreens Sellers
Packaging, Labeling, and Delivery Logistics
Reducing Waste and Improving Batch Consistency
Section 5: Money, Bookkeeping & Profit
Reading Your Income & Expenses Sheet Like a Profit Report
Calculating Your Real Cost of Goods Per Variety
Understanding Cash Flow for a Seasonal Microgreens Farm
Tax-Ready Record Keeping with the Income & Expenses Sheet
Setting Monthly Profit Targets and Hitting Them
Section 6: Recurring Revenue and Scaling
Converting One-Time Buyers into Weekly Accounts
Building a CSA Subscription for Predictable Monthly Revenue
Expanding to a Second Growing Space Without Losing Control
Adding New Varieties Without Disrupting Existing Production