Microgreens Farm: Grow, Sell & Scale Profitably

Most small microgreens farms fail quietly — not because the grower can't grow, but because they never know their real numbers. They underprice varieties, run out of seed at the worst time, have no idea which channels are actually profitable, and handle every order from memory. This course fixes that. Built around the Microgreens Farm Operations Kit, this is an operator-to-operator walkthrough of how to run a tight, profitable microgreens business from day one. You will set up every sheet in the kit — the Yield & Pricing Calculator, the Sow-to-Harvest Batch Log, the Seed Inventory Tracker, and the Income & Expenses summary — and understand exactly why each number matters. Section by section, you will learn how to calculate a price before you sow a single tray, so you never sell below cost. You will log every batch with the discipline of a commercial operation, catching yield and waste problems by variety before they become habits. You will manage seed and supply inventory so a stockout never kills an order. You will track every channel — farmers market, restaurant, CSA, online — and see at a glance where your margin actually lives. On the money side, you will learn to read your own Income & Expenses sheet, calculate net profit monthly, and use that number to make real decisions: which varieties to drop, which customers to grow, and when you have enough capacity to raise prices or add a route. The final section covers recurring revenue and scaling — how to lock in weekly restaurant accounts, build a CSA subscription, and expand to a second growing space without chaos. No fluff. No inspirational filler. Just the system that lets you run a microgreens farm the way a real business runs — with data you trust and decisions you can defend.

What you'll learn

Course curriculum

Section 1: Welcome & Kit Setup

• Welcome: What This Kit and Course Will Do for You
• Configuring the Start Here Tab
• Touring All Six Sheets in Four Minutes
• Logging Your First Real Batch in the Sow-to-Harvest Log
• Making Your First Income and Expense Entry

Section 2: Pricing Every Tray Before You Sow

• Why Most Microgreens Growers Underprice and How to Stop
• Running the Yield & Pricing Calculator for Any Variety
• Setting Different Prices for Market, Restaurant, and Wholesale
• Updating Your Prices After Real Harvest Data Comes In
• Using the Seed Inventory to Never Run Out Mid-Season

Section 3: Winning and Onboarding Customers

• The Five Sales Channels and Which to Start With
• Pitching Restaurants: What to Say, What to Bring, What to Send
• Setting Up Your Farmers Market Presence Properly
• Onboarding New Accounts: First Order to Recurring Customer
• Using the Job Tracker to Know Which Channel Is Worth Your Trays

Section 4: Field Operations and Growing Compliance

• Building a Daily and Weekly Growing Routine Around the Kit
• Using Batch Log Data to Catch Yield Problems Early
• Food Safety Basics for Microgreens Sellers
• Packaging, Labeling, and Delivery Logistics
• Reducing Waste and Improving Batch Consistency

Section 5: Money, Bookkeeping & Profit

• Reading Your Income & Expenses Sheet Like a Profit Report
• Calculating Your Real Cost of Goods Per Variety
• Understanding Cash Flow for a Seasonal Microgreens Farm
• Tax-Ready Record Keeping with the Income & Expenses Sheet
• Setting Monthly Profit Targets and Hitting Them

Section 6: Recurring Revenue and Scaling

• Converting One-Time Buyers into Weekly Accounts
• Building a CSA Subscription for Predictable Monthly Revenue
• Expanding to a Second Growing Space Without Losing Control
• Adding New Varieties Without Disrupting Existing Production
• Building a Farm That Runs on Systems, Not Memory