← All courses

Get Found: Marketing for Service & Trade Businesses

The practical marketing system for trade and service operators who want a full schedule, a strong local reputation, and leads that do not depend on word of mouth alone.

See the kit & get notified at launch

98 min · 30 video lectures · quizzes · assignments · workbook

Most trade and service businesses get their first clients through referrals and personal connections. That works until it stops working — and when it stops, there is usually no backup system in place. This course builds that system. Designed for any operator running a local service or trade business — HVAC, landscaping, cleaning, plumbing, painting, detailing, flooring, handyman, roofing, or anything in between — this 30-lecture program covers every layer of a working local marketing operation: how to define your offer so it attracts the clients you actually want, how to dominate Google search results in your service area without spending a dollar on ads, how to build a review and referral engine that generates consistent inbound leads, how to run paid ads on Google and Meta when you are ready to accelerate, how to create content that books real jobs, and how to measure your marketing spend so you can double down on what works and cut what does not. What you will build: - A sharply defined positioning statement that makes your offer immediately clear to the clients most likely to hire you - A fully optimized Google Business Profile that ranks in the local map pack for your core service keywords - A review collection and referral system that generates a steady stream of high-trust inbound leads - A working paid ad framework for Google Local Services Ads and Meta lead campaigns - A content and social strategy that keeps your name visible in your market without consuming your schedule - A simple ROI dashboard that tells you cost per lead and cost per booked job across every channel This is operator-level content. No jargon, no vague strategy, no advice designed for brands with marketing departments. Just the specific moves that fill a service calendar and build a local reputation that compounds over time.

What you'll learn

  • You will be able to write a specific, credible positioning statement that differentiates your business from every generic competitor in your market
  • You will be able to fully optimize your Google Business Profile and understand which ranking factors the local map pack actually rewards
  • You will be able to build and run a review collection system that generates a consistent stream of five-star reviews without awkward asks
  • You will be able to launch a referral program with a defined incentive structure that converts satisfied clients into active lead sources
  • You will be able to set up and manage a Google Local Services Ads campaign with a budget matched to your capacity and target cost per lead
  • You will be able to create a 30-day content plan for social media that produces job inquiries without requiring professional video equipment
  • You will be able to calculate your cost per lead and cost per booked job across every marketing channel using a simple tracking spreadsheet
  • You will be able to identify which channels are generating your lowest-cost booked jobs and reallocate budget toward them

Course curriculum

Section 1: Section 1: Foundations and Your Offer

Section 2: Section 2: Google Business Profile and Local SEO

Section 3: Section 3: Reviews and Referrals Engine

Section 4: Section 4: Paid Ads — Google and Meta

Section 5: Section 5: Content and Social That Books Jobs

Section 6: Section 6: Tracking ROI and Scaling

$99 Get notified when it launches

Built for the Solo operators and small service businesses who rely on referrals and want to build consistent inbound lead flow

This course is the operator's playbook for the industry it serves. Pair it with: